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The Magic of
Dale Carnegie
When Dale Carnegie started his life,
teaching adults the skills of public speaking, he would
not have visualized the tremendous future he was helping
to create for millions of people in the generations
to come. From what started as a personal passion and
a work option led to the foundation of the company in
1912, which today has become the world's most successful
organization in facilitating the development of effective
business skills.
Very often, this domain expertise is
referred to as “soft skills”. However the continued
years of Dale Carnegie success all over the world reminds
us again and again that these very skills, far from
being soft, are sometimes the hardest to acquire, even
harder to implement and can sometimes take a lot of
effort to internalize. Secondly it is our firm belief,
validated through years of corporate interaction, that
these are the very skills, which bring in the hard profitability
of organizations!
Globally, and in India also, the “Training
Industry” remains extremely huge and yet, fragmented.
As organizations and individuals increasingly recognize
the opportunities for achievement through leveraging
their human capabilities, they continue to search for
solutions, which can contribute towards this effort.
In this cluttered market, Dale Carnegie Training continues
to deliver breakthrough results, which, on many occasions
seem virtually impossible. This ability to help individuals
and organizations to achieve outstanding effectiveness
is behind our belief that, at Dale Carnegie,
training is not what we offer as a product, but is an
enabler for making our clients successful. In
essence, our customers pay us for becoming more successful
at what they do, rather than the training, which they
receive, from us. This point is critical to comprehend
the value proposition, which Dale Carnegie Training
brings to the table compared to other providers of training,
which is their business.
While a complete thesis could be constructed
around the success formula of Dale Carnegie Training,
the essence narrows down to a wonderful combination
of science and art, combining together wonderfully to
create the music, which can be aptly called “The
Magic of Dale Carnegie”.
The structured “ science” in
the combination comes from years of research in the
area of learning content and instruction design. A dedicated
team of experts has continued to study the principles
of adult learning and integrated this understanding
into a set of universally applicable human relation
principles, to create the foundation of our learning
material. Benchmarking of best practices which work
globally has then been used to scientifically develop
sets of learning modules which relate to particular
areas of business effectiveness like communication and
presentation skills, influencing and negotiating, world
class customer service practices, leadership and team
development and achieving performance breakthroughs.
Blending with the science is the
unique “art” of Dale Carnegie Training
– a learner-centric approach that applies the very same
human relation principles, which form a large part of
the training content itself. This is possibly one of the
reasons why, it can even take 18 months or more for an
individual to get certified to train at Dale Carnegie
– and, in quite a few cases, aspirants may not make the
grade! This unique methodology remains
peculiar to Dale Carnegie Training, structured on time-tested
principles of adult learning which make the learning experience
simple and full of fun. No wonder, adult Dale Carnegie
trainees, including heads of companies and extending right
down to the frontline teams, cannot seem to wait to apply
the classroom learnings, like little children.
As a constantly learning organization
itself, Dale Carnegie Training continues to weave this
core competence into domain expertise of the clients
it works with, to lead to business success, which can
sometimes best be described as “MAGIC”.
A legacy of over 92 years, 8 million
trained, over 400 of the Fortune-500 companies as clients,
22 languages, globally growing presence…and much more…is
a clear testimony to the single, yet most meaningful testimonial
of Dale Carnegie Training… it works!
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