The Magic of
Dale Carnegie
When Dale Carnegie started
his life, teaching adults the skills of
public speaking, he would not have visualized
the tremendous future he was helping to
create for millions of people in the generations
to come. From what started as a personal
passion and a work option led to the foundation
of the company in 1912, which today has
become the world's most successful organization
in facilitating the development of effective
business skills.
Very often, this domain expertise
is referred to as “soft skills”.
However the continued years of Dale Carnegie
success all over the world reminds us again
and again that these very skills, far from
being soft, are sometimes the hardest to
acquire, even harder to implement and can
sometimes take a lot of effort to internalize.
Secondly it is our firm belief, validated
through years of corporate interaction, that
these are the very skills, which bring in
the hard profitability of organizations!
Globally, and in India also,
the “Training Industry” remains
extremely huge and yet, fragmented. As organizations
and individuals increasingly recognize the
opportunities for achievement through leveraging
their human capabilities, they continue to
search for solutions, which can contribute
towards this effort. In this cluttered market,
Dale Carnegie Training continues to deliver
breakthrough results, which, on many occasions
seem virtually impossible. This ability to
help individuals and organizations to achieve
outstanding effectiveness is behind our belief
that, at Dale Carnegie, training
is not what we offer as a product, but is
an enabler for making our clients successful. In
essence, our customers pay us for becoming
more successful at what they do, rather than
the training, which they receive, from us.
This point is critical to comprehend the
value proposition, which Dale Carnegie Training
brings to the table compared to other providers
of training, which is their business.
While a complete thesis could
be constructed around the success formula
of Dale Carnegie Training, the essence narrows
down to a wonderful combination of science
and art, combining together wonderfully to
create the music, which can be aptly called “The
Magic of Dale Carnegie”.
The structured “ science” in
the combination comes from years of research
in the area of learning content and instruction
design. A dedicated team of experts has continued
to study the principles of adult learning
and integrated this understanding into a
set of universally applicable human relation
principles, to create the foundation of our
learning material. Benchmarking of best practices
which work globally has then been used to
scientifically develop sets of learning modules
which relate to particular areas of business
effectiveness like communication and presentation
skills, influencing and negotiating, world
class customer service practices, leadership
and team development and achieving performance
breakthroughs.
Blending with the science
is the unique “art” of
Dale Carnegie Training
– a learner-centric approach that applies
the very same human relation principles,
which form a large part of the training content
itself. This is possibly one of the reasons
why, it can even take 18 months or more for
an individual to get certified to train at
Dale Carnegie
– and, in quite a few cases, aspirants
may not make the grade! This unique
methodology remains peculiar to
Dale Carnegie Training, structured on time-tested
principles of adult learning which make the
learning experience simple and full of fun.
No wonder, adult Dale Carnegie trainees,
including heads of companies and extending
right down to the frontline teams, cannot
seem to wait to apply the classroom learnings,
like little children.
As a constantly learning
organization itself, Dale Carnegie Training
continues to weave this core competence
into domain expertise of the clients it
works with, to lead to business success,
which can sometimes best be described as “MAGIC”.
A legacy of over 92 years,
8 million trained, over 400 of the Fortune-500
companies as clients, 22 languages, globally
growing presence…and much more…is
a clear testimony to the single, yet most meaningful
testimonial of Dale Carnegie Training… it
works!
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