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Assistant Manager - Marketing
Role
Marketing generalist with a bias towards Digital Marketing.
Reporting to:
Marketing Head
Qualification
MBA – Marketing specialization with 3-5 years of relevant experience or BBM-Marketing with 5 years experience or Mass Communications degree/diploma with 3-5 years of relevant experience or BA/MA in English with 3-5 yaers experience BA/MA in English.
All should have certification in Digital Marketing.
Responsibilities
Understanding business strategy and developing Marketing strategy in co- ordination with the leadership team.
Design and execute the Marketing annual operating plans (supported by Management Team).
Co-ordinating with external vendors,agencies and Dale Carnegie and Associates.
Functional Deliverables
Digital Marketing.
Website, Co-ordinate with agency for SEO, CMS, Google Analytics, 4 websites (Global DC, Walchand Plus, WPFL, BFG).
Social Media
Leverage distinct strategies for Facebook, LinkedIn, Twitter, YouTube,Instagram Social media analytics and tools Competition benchmarking.
Email Marketing.
Mass Marketing Solutions, Metrics and Analytics, Email campaign measurement and continuous improvement strategies
Content Marketing.
Develop integrated content strategy across all digital platforms.
Write Thought Leadership blogs/ PR articles.
Research and report writing and spin off white paper.
Co-ordinate events, create content ideas for events such as round table & panel discussions.
Events.
Plan and execute 2-4 company events every year.
Negotiate external event sponsorships and execute participation.
Advertising and PR.
Develop content and co-ordinate with agencies for ad design / PR placements.
Vendor/Partner Deliverables.
Social media agency- briefing & output management, PR agency-briefing & output management Dale Carnegie& Associates -co-ordination with & roll out global strategies Research agency-contracts, terms.
Competencies
Overall Marketing understanding and demonstrated related experience.
Strong digital marketing expertise and demonstrated related experience.
High level English language proficiency – vocabulary, written and verbal skills.
Ability to write blogs.
Creative communication flair.
MIS orientation , analytical skills to devise improve approach for delivering better metrics.
Planning and organizing skills.
Time management and prioritisation acumen.
Collaborative approach yet capable of operating independently.
Leadership for team outcomes.
Strong influencing skills.
Learning Agility.
