Walchand Plus

Marketing Executive

Role

The incumbent is responsible to continuously deliver world-class instruction for Dale Carnegie workshops at a quality level, that elates the customers and enhances their business results.

Reporting to

Manager, Marketing

Qualifications & Experience

MBA – Marketing specialization with any below graduation degree is preferable

BBM – Marketing specialization

Mass Communications degree / diploma with BA/MA in English

Responsibilities

Content development for social media

Blogs/ article writing for PR

Execution of promotional marketing events

Co-ordinating external marketing campaigns with IT

Liaising with external agencies

Functional Deliverables

1)  Digital Marketing

Website
Development, SEO, CMS, Google Analytics 3 websites (Global DC, India Futures, WPFL)

Social Media

Implement distinct strategies for Facebook, LinkedIn, Twitter, YouTube, Instagram

Social media analytics and tools

Competition benchmarking

Email Marketing

Direct mail content writing

Co-ordination of email marketing campaigns

EDM analytics reporting

2)  Content Marketing

Develop integrated content as per strategy across all digital platforms as well as press advertisements.

Create social media content calendar

Write Thought Leadership blogs/ PR articles

Research and report writing

3)  Events

Plan and execute 2-4 company events every year

Co-ordinate external event sponsorships, promote and solicit participation

4)  Advertising and PR

Develop content and co-ordinate with agencies for ad design / PR placements

Competencies

Overall Marketing understanding and demonstrated related experience.

Strong digital marketing expertise and demonstrated related experience.

High level English language proficiency – vocabulary, written and verbal skills

Ability to write blogs

Creative communication flair

MIS orientation , analytical skills to devise improve approach for delivering better metrics

Planning and organizing skills

Time management and prioritisation acumen

Collaborative approach yet capable of operating independently

Leadership for team outcomes

Strong influencing skills

Learning agility