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Marketing Executive
Role
The incumbent is responsible to continuously deliver world-class instruction for Dale Carnegie workshops at a quality level, that elates the customers and enhances their business results.
Reporting to
Manager, Marketing
Qualifications & Experience
MBA – Marketing specialization with any below graduation degree is preferable
BBM – Marketing specialization
Mass Communications degree / diploma with BA/MA in English
Responsibilities
Content development for social media
Blogs/ article writing for PR
Execution of promotional marketing events
Co-ordinating external marketing campaigns with IT
Liaising with external agencies
Functional Deliverables
1) Digital Marketing
Website
Development, SEO, CMS, Google Analytics 3 websites (Global DC, India Futures, WPFL)
Social Media
Implement distinct strategies for Facebook, LinkedIn, Twitter, YouTube, Instagram
Social media analytics and tools
Competition benchmarking
Email Marketing
Direct mail content writing
Co-ordination of email marketing campaigns
EDM analytics reporting
2) Content Marketing
Develop integrated content as per strategy across all digital platforms as well as press advertisements.
Create social media content calendar
Write Thought Leadership blogs/ PR articles
Research and report writing
3) Events
Plan and execute 2-4 company events every year
Co-ordinate external event sponsorships, promote and solicit participation
4) Advertising and PR
Develop content and co-ordinate with agencies for ad design / PR placements
Competencies
Overall Marketing understanding and demonstrated related experience.
Strong digital marketing expertise and demonstrated related experience.
High level English language proficiency – vocabulary, written and verbal skills
Ability to write blogs
Creative communication flair
MIS orientation , analytical skills to devise improve approach for delivering better metrics
Planning and organizing skills
Time management and prioritisation acumen
Collaborative approach yet capable of operating independently
Leadership for team outcomes
Strong influencing skills
Learning agility
